This 20'x30' space answered the need to exhibit brand aesthetic and products, in a familiar partner setting, while accounting for the practical business concerns of the event. Aesthetically, the hexaganol halo pays tribute to the brand’s scientific foundation; while textured wall patterns speak to the elemental basis of the company’s product formulas. As well as prominent product display opportunities, this solution offers a central treatment environment to demonstrate skin treatment transformations, with ample semi-private meeting space, and a disguised storage area. Other practical considerations included the booth’s placement next to a structural column in the convention center.
