Applied Proteomics developed a blood-based colon cancer test which negated the need for colonoscopy as physicians’ first line of inquiry with at-risk patients. Once I’d consulted with the agency on its exploratory process to name and develop the identity system for the test, I led the design for all aspects of the packaging, test forms and instructions, website, direct mail pieces and physician marketing collateral.
This box won an American Package Design Award in 2016 for Best Health + Wellness Packaging.
