These freestanding 8"x10" foam core easels were produced to provide Colorescience retail partners with point-of-purchase signage that promoted the latest addition to their treatment protocol. Using essential information from the more detailed consumer brochure the piece on the left was developed to take an emotional marketing approach, while the piece on the right presents the treatment’s study results. The pieces are finished with a matte coating, so their readability is not compromised by potential lighting glare in the retail environment. Each piece can be used together or interchangeably, depending on the retailer’s customer focus.
