The brief for this project was to produce an easily implemented retail display system, to present and demonstrate Colorescience products consistently cross-market. The modular concept was introduced during the exploratory phase to accommodate potential space restrictions in the retail environment. This 24"x22.7"x18.1" piece can be separated into three free-standing 8"-wide units, providing the option of one, two, or three modules; and, a fourth base unit that allows for additional product storage. The removable product shelf templates are interchangeable depending on carried SKUs, as is the mirror and image panels which can also be easily updated depending on region and season-specific product campaigns executed by the retail partner.
