About My Work

Fast-paced environments, nimble decision making, and the practical skills to solve any production challenge. For over fifteen years I have honed the art and craft of creative leadership. Whether managing an in-house creative team or an outsourced network of specialized experts, my expertise encompasses both digital and traditional mediums and a broad range of communication channels. I strongly believe that commercial design serves corporate strategy; and, the key to connecting with consumers exists within the brand narratives we build together. I’ve created and contributed to award-winning campaigns and user experiences for a variety of employers across multiple industries – from start-ups to established companies. I love learning and working with creative thinkers to develop information-driven solutions that address real business challenges.

Scredible Brand Guide
Branding, Creative Direction, Graphic Design
Scredible Application Detail Aid
Branding, Graphic Design, Information Architecture
Total Eye™ Product Brochure
Information Architecture, Graphic Design, Branding
Finishing Touch Protocol™ Detail Aid
Branding, Information Architecture, Creative Direction
Total Eye™ Point-of Purchase Signage
Graphic Design, Branding, Information Architecture
Total Eye™ Physician Waiting Room Poster
Information Architecture, Graphic Design, Branding
Total Eye™ Detail Aid
Information Architecture, Graphic Design, Art Direction
Colorescience® Brand & Identity Evolution
Branding, Creative Direction, Information Architecture
Trade Show Booth Design
Branding, Industrial Design, Creative Direction
Colorescience Print Advertising
Advertising, Branding, Creative Direction
Colorescience Brand Guide
Branding, Creative Direction, Information Architecture
Sunforgettable® Product Videos
Storyboarding, Creative Direction, Advertising
Total Eye™ Product Videos
Visual Effects, Creative Direction, Branding
Total Eye™ Product Launch Campaign Kit
Graphic Design, Art Direction, Packaging
Colorescience® Unit Carton Design
Branding, Packaging, Graphic Design
All Calm™ Corrective Kit Design
Branding, Graphic Design, Packaging
Colorescience® Retail Display Units
Industrial Design, Branding, Art Direction
All Calm™ Component Design
Branding, Creative Direction, Packaging
Daily UP Protector (Deluxe Sample) Component Design
Branding, Industrial Design, Creative Direction
Lip Shine Component Design
Branding, Industrial Design, Creative Direction
Sunforgettable® Face Shield Component Design
Creative Direction, Packaging, Branding
Sunforgettable® Brush-on Shield Component Design
Branding, Industrial Design, Creative Direction
Total Eye™ Component Design
Branding, Industrial Design, Art Direction
SimpliPro Colon Website Design
Branding, Information Architecture, Web Design
SimpliPro Colon Test Kit Package Design
Graphic Design, Packaging, Branding
Scredible Brand Identity
Advertising, Branding, Creative Direction
CBS Physical & Digital Advertising
Advertising, Graphic Design
Marriott Hotels Display Advertising
Advertising, Graphic Design
Marriott Hotels Campaign Development
Advertising, Graphic Design
Yahoo! Display Advertising
Advertising, Graphic Design
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